Networking Resources
Networking is much more than mingling, attending cocktail parties and meet-ups.
Every person looking to grow their business needs to develop, and continually improve upon, an elevator speech. Click on the Elevator Pitch image below to get a downloadable worksheet that can help you craft your 30-second commercial.
Networking best practices are shared in the Networking Being Shared article by Katie Waechter. Click on the photo for the complete document. In it, she discusses five rules of thumb.
- People do business with who they know, like and trust.
- The point of networking is not to get business but to give it.
- Attendance is key.
- Short and sweet is better than long and drawn out.
- Bad talk = bad business.
Click on the images below for more information about elevator pitches, best practices, affirmations and Stephen Covey’s 10 Things You Must Give Up to Move Forward.
7 Roadblocks to Remove So You Can Get On With Being Your Best Self
by Magdalena Brandon
- People pleasing
- Doubting yourself
- Negative thinking
- Fear of failure
- Criticizing yourself
- Saying yes when you want to say no
- Procrastination
Networking Being Shared
by Katie Waechter
- PEOPLE DO BUSINESS WITH PEOPLE THEY KNOW, LIKE, AND TRUST. This is the very first, and most important, rule of networking I learned. To do this, it’s important to develop relationships beyond just seeing each other in the group meeting.
- THE POINT OF NETWORKING IS NOT TO GET BUSINESS, BUT TO GIVE IT. It’s important to go into networking for the right reasons.. not to hunt your fellow networkers for their money, but to farm your networking community to find great professionals to better serve your contact needs. Give your fellow networkers’ leads for people in your Rolodex and your leads will start coming in naturally.
- ATTENDANCE IS KEY. Consistently showing up shows commitment to the networking process. People who regularly attend will give (and get) more referrals and others will remember them longer.
- SHORT AND SWEET IS BETTER THAN LONG AND DRAWN-OUT. People won’t remember lengthy commercials that go on longer than 30 seconds. In fact, most of them will just tune out after awhile. People will remember short and direct messages that are repeated often.
- BAD TALK = BAD BUSINESS. Whether it be negative gossip about others in the business community, condescending Facebook posts about other people’s pages being wrong in some way, questioning others business choices in a public forum, or even publicly stating a negative political or religious opinion is bad for business and turns away more potential customers and connections than you think. Like the old saying goes, if you don’t have anything nice to say then don’t say anything at all.